For our first social media breakfast, Kami Watson Huyse will lead a guided discussion about the advent of personal branding and extend the discussion started online by many bloggers. Personal branding has become a mantra for some while leaving others scratching their heads.

How do you foster a "personal brand" that is in keeping with the principles of the generous web and should it just be called reputation building instead?

Let's put our heads together and see what we come up with.