The Digital Handshake

Author Paul Chaney will will lead a discussion and share case studies about companies both large and small using social media to mitigate market changes and reap valuable business benefit in the real world.

Paul is Internet marketing director for Bizzuka, a Web design, content management and online marketing company based in Lafayette, LA. He is author of just released book, The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley. (http://www.amazon.com/Digital-Handshake-Proven-Strategies-Business/dp/0470499273/)

Paul serves as president of the International Blogging and New Media Association (IBNMA), an organization dedicated to advancing the growth of blogging, podcasting and social media as an industry. He sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.